Today Peter Berkman showed me “BREATHTAKING”, a 27-page internal document allegedly prepared by the people who made the new Pepsi logo.
I can’t tell if it’s real or not! I seems like a genius hoax, but perhaps it is cutting-edge con artistry or perhaps legitimate high-level insanity.
Screenshots are here. You can also download the PDF.
Did this really happen?
29 notes
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inkyeagle reblogged this from karmcity
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edbury reblogged this from jakelodwick
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evanwalsh answered:
From what I can tell, all that garbage about gravitational pull was for real.
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maybememe answered:
I had read somewhere the brand strategy for the new pepsi logo had influence from the obama campaign
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karmcity reblogged this from jakelodwick and added:
An incredible amount of seemingly arbitrary design principles. This...why artists teeter...
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larva reblogged this from jakelodwick
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kylewritescode answered:
Sadly, yes. I believe that firm was also responsible for the Tropicana mishap.
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dalasverdugo answered:
I think cabel was the first person to show me this.
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sciencevsromance answered:
I don’t know, but if it did we heard about it a while ago. They’re really bending the timestream, innovation-wise.
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andrewmuto answered:
It is absolutely real. Peter Arnell’s company, the Arnell Group spearheaded the campaign as well as the recent disastrous Tropicana redesign
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thijsjacobs answered:
Horrible… just horrible. Maybe the PDF is meant to justify some of it.
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tywillis answered:
It seems to be real, there was some verification that the document was created within Arnell Group a few months back.
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shantkiraz answered:
fan-freakin-tastic
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jayrobinson answered:
Yes, presentation is everything.
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catbird answered:
So I take it you’re completely unfamiliar with Peter Arnell? bit.ly/155Y4s
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justin answered:
yes
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peterberkman reblogged this from jakelodwick
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mydearemily answered:
lawl regardless of whether this is true or not, it was fun to read
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mdtepsic answered:
I highly doubt it, I think it’s just a stab at the poor design job OK’d by Pepsi.
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doug answered:
It happened, and is verified. It was all over the web ~3 months ago.
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ryanb answered:
I’d agree that it’s a con job, but it was good enough to fool the higher ups at Pepsi.
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zackwolk reblogged this from jakelodwick
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designartiste reblogged this from lafuguedantoine
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lapoor reblogged this from jakelodwick and added:
BAHAHA YEAH RIGHT
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lafuguedantoine reblogged this from jakelodwick
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jeffrock answered:
Not sure. But if it did, that’s a masterstroke of whimsical bullshit.
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jakelodwick posted this